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Would you want LeBron on your sales team? Three ways to improve team performance

“In this fall — this is very tough — in this fall I am taking my talents to South Beach and play with the Miami Heat.” Last June, the words spoken by LeBron James reverberated throughout the sports...

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Fearful of Change? Welcome to the Wide World of Sports

My first reaction to the word “transition” is resistance, as far too often the words transition and change scare people for no apparent reason. When it comes to working in professional sports, change...

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Leading: People Want to Follow Humble Leaders

Over the past couple of weeks I have been getting hit over the head with the importance of humility as it relates to leadership. Whether it be the books or articles I have been reading, speakers I have...

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Leadership in the Face of a Changing Landscape of College Athletics

Coming from a small town in Kansas, my seasons turned with the beginning of Fall Football Practice, then Late Night at Allen Fieldhouse, and the Final Four. I literally grew up with my heroes: Chip...

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Using Internal Messaging to Keep Your Sales Team on the Same Page

In today's world of immediate messaging from every source possible, it is critical that sales people deliver a consistent message to all customers both internally and externally. Our world changes so...

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Big Games, Close Scores Lead To More Auto Fatalities For Winning Fans

This research report is courtesy of Stacy Wood, Melayne Morgan McInnes, and David A. Norton and The Journal of Consumer Research.Closely contested major sporting events are followed by a significant...

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Top 5 Things to Quit in 2012

Sir Winston Churchill emboldened the will of a nation-at-war with these words: “Never, never, in nothing great or small, large or petty, never give in.”His words brought courage and a depth of...

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If you're going to lead, lead big!

In Texas, we’re known for our “bigger is better” philosophy. The Lone Star state features the largest of all state capital buildings, DFW Airport has the world’s largest parking lot, and three of the...

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A Visit with Jay Miller, Executive Vice President, Texas Rangers

Question: What have you been working on the past few months leading up to the season opener?Jay: Working in baseball I have been asked many times, what do you do in the off season? The off season...

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What is on your Sales Success List?

When I first browsed through the bookstore at Stetson Law School, I picked up soft cover books with titles similar to Gilbert Law Summaries: Criminal Law and Emanuel Law Outlines: Property. As I...

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How can sports teams target millennials?

One of the challenges of any brand marketer is how to grow sales by both taking care of their existing customer base, while simultaneously looking toward the future and attracting fans of the next...

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Talent is never enough

Dan Rockwell writes one of the Top 100 Leadership & Influence blogs, continually hitting home with articles that "help leaders reach higher in 300 words or less."If nothing else, Dan gets straight...

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You’ll Never Get There Without Questions

By Dan Rockwell Click here to follow Dan's leadership advice everyday at LEADERSHIP FREAK.The day you realize leadership is about them not you is the day you begin leading. If you can’t develop people,...

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How to Build Your Brand to Strengthen Your Marketing Efforts

By Mary Pink Iowa State AthleticsBuilding your brand is about telling your story. You have to be able to tell your story in order to connect your brand to your fans. In sports, fans need to feel an...

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Marketing and Social Media

Social media is a very important tool in marketing your team, or school to its fan base. It should be a key part of your overall marketing plan. In order to be effective in your social media efforts,...

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Marketing Is Important When It Comes To Generating Revenue

I recently read an article titled The Religion of Marketing and the Heresy of Sales by Troy Kirby that suggested marketing didn’t drive ticket sales compared to the ticket sales department and didn’t...

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MY 11 GUIDELINES TO BE SUCCESSFUL IN MARKETING

Throughout my career, I have had the opportunity to develop my own guiding principles on how to be a sports marketer and lead a marketing team successfully. It also does help that I also have a...

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To Discount Or Not To Discount…That Is The Question

There have been a number of discussions on discounting tickets lately. One thought is that ticket discounts devalue your product and that by discounting your tickets, you are hurting your brand. The...

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Building a Marketing Campaign

As one season closes, planning for the next season starts right away. Each year, I sit down and reflect on the previous season trying to figure out how to elevate sales and drive revenue for our...

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Making Your Ideas Happen

You have that "one" idea that no one has thought of before (and that no one has been brave enough to try). It’s one of those concepts that could set your marketing team apart from the rest of the teams...

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