Would you want LeBron on your sales team? Three ways to improve team performance
“In this fall — this is very tough — in this fall I am taking my talents to South Beach and play with the Miami Heat.” Last June, the words spoken by LeBron James reverberated throughout the sports...
View ArticleFearful of Change? Welcome to the Wide World of Sports
My first reaction to the word “transition” is resistance, as far too often the words transition and change scare people for no apparent reason. When it comes to working in professional sports, change...
View ArticleLeading: People Want to Follow Humble Leaders
Over the past couple of weeks I have been getting hit over the head with the importance of humility as it relates to leadership. Whether it be the books or articles I have been reading, speakers I have...
View ArticleLeadership in the Face of a Changing Landscape of College Athletics
Coming from a small town in Kansas, my seasons turned with the beginning of Fall Football Practice, then Late Night at Allen Fieldhouse, and the Final Four. I literally grew up with my heroes: Chip...
View ArticleUsing Internal Messaging to Keep Your Sales Team on the Same Page
In today's world of immediate messaging from every source possible, it is critical that sales people deliver a consistent message to all customers both internally and externally. Our world changes so...
View ArticleBig Games, Close Scores Lead To More Auto Fatalities For Winning Fans
This research report is courtesy of Stacy Wood, Melayne Morgan McInnes, and David A. Norton and The Journal of Consumer Research.Closely contested major sporting events are followed by a significant...
View ArticleTop 5 Things to Quit in 2012
Sir Winston Churchill emboldened the will of a nation-at-war with these words: “Never, never, in nothing great or small, large or petty, never give in.”His words brought courage and a depth of...
View ArticleIf you're going to lead, lead big!
In Texas, we’re known for our “bigger is better” philosophy. The Lone Star state features the largest of all state capital buildings, DFW Airport has the world’s largest parking lot, and three of the...
View ArticleA Visit with Jay Miller, Executive Vice President, Texas Rangers
Question: What have you been working on the past few months leading up to the season opener?Jay: Working in baseball I have been asked many times, what do you do in the off season? The off season...
View ArticleWhat is on your Sales Success List?
When I first browsed through the bookstore at Stetson Law School, I picked up soft cover books with titles similar to Gilbert Law Summaries: Criminal Law and Emanuel Law Outlines: Property. As I...
View ArticleHow can sports teams target millennials?
One of the challenges of any brand marketer is how to grow sales by both taking care of their existing customer base, while simultaneously looking toward the future and attracting fans of the next...
View ArticleTalent is never enough
Dan Rockwell writes one of the Top 100 Leadership & Influence blogs, continually hitting home with articles that "help leaders reach higher in 300 words or less."If nothing else, Dan gets straight...
View ArticleYou’ll Never Get There Without Questions
By Dan Rockwell Click here to follow Dan's leadership advice everyday at LEADERSHIP FREAK.The day you realize leadership is about them not you is the day you begin leading. If you can’t develop people,...
View ArticleHow to Build Your Brand to Strengthen Your Marketing Efforts
By Mary Pink Iowa State AthleticsBuilding your brand is about telling your story. You have to be able to tell your story in order to connect your brand to your fans. In sports, fans need to feel an...
View ArticleMarketing and Social Media
Social media is a very important tool in marketing your team, or school to its fan base. It should be a key part of your overall marketing plan. In order to be effective in your social media efforts,...
View ArticleMarketing Is Important When It Comes To Generating Revenue
I recently read an article titled The Religion of Marketing and the Heresy of Sales by Troy Kirby that suggested marketing didn’t drive ticket sales compared to the ticket sales department and didn’t...
View ArticleMY 11 GUIDELINES TO BE SUCCESSFUL IN MARKETING
Throughout my career, I have had the opportunity to develop my own guiding principles on how to be a sports marketer and lead a marketing team successfully. It also does help that I also have a...
View ArticleTo Discount Or Not To Discount…That Is The Question
There have been a number of discussions on discounting tickets lately. One thought is that ticket discounts devalue your product and that by discounting your tickets, you are hurting your brand. The...
View ArticleBuilding a Marketing Campaign
As one season closes, planning for the next season starts right away. Each year, I sit down and reflect on the previous season trying to figure out how to elevate sales and drive revenue for our...
View ArticleMaking Your Ideas Happen
You have that "one" idea that no one has thought of before (and that no one has been brave enough to try). It’s one of those concepts that could set your marketing team apart from the rest of the teams...
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